We are a GLocal (Local + Global) entity, part of the Catalyst Group of institutions, catalyzing transformatory sustainable solutions for the wellbeing of workforces, especially centered around frontline workforces & their ecosystem.

We are based out of India and have a footprint of work across 11 countries. We strive to make “wellbeing a reality for first mile / front line workers’’. We have over 20 years of collective experience strengthening ecosystems which protect rights, improve health, safety, security, entitlements, promote inclusive workplaces & enabling environments. We build, promote and facilitate sustainable models of interventions, strategies, evidence, and action research. We work on systems, policies, behaviors, and evidence for sustainability, scale and impact.

Why do we practice Workforce Well-being?

First-mile workforces manifest poor well-being and have little or no investment in their growth. They are at the bottom end of the power and social structures, with poor voice and response systems and unable to realize their rights and entitlements. Workforces and their ecosystems need support, solutions and efforts to address such problems and be resilient.

Our core values and principles encompass the belief that business and human rights can co-exist together, ensuring a better and balanced approach, but not at the cost of each other . We believe no one entity, solution or agency is enough, where in partnership, co-investment and collaborations can achieve greater results. We are deeply committed towards the Wellbeing of Workers, their families and Communities.

Accountability, Transparency, Ethical behavior, Respect, Fairness, Dignity, Inclusiveness, Equity and Equality. world.

We offer distinct and curated solutions encompassing various domains such as health, gender, financial inclusion, social protection, and so forth to achieve the wellbeing and empowerment of specific frontline workforce communities. We are recognized within and outside India as a glocal stakeholder in workforce and workplace health and wellbeing, especially in the apparel and retail industry. In the recent past, with the onset of COVID 19 pandemic, we have also embarked beyond apparel and the organized sector towards informal and unorganized sectors with our partner organizations.

We believe in investing in such communities and their ecosystems, to help them “Thrive in their quest for a better life, with human rights and dignity, sustainably”. Our focus on key workforces is at the intersection of scale, impact, and stakeholder interests.


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Our primary focus is to work with systems and partners to achieve
  • A thriving and vibrant global platform operational for promoting values, ethos, services, and products
  •  Integrate and contextualize horizontal solutions and innovations for positive transformations among workplaces, specific worker communities and their ecosystems
  • ‘Worker App’ delivering a range of services for health & wellbeing to workforces, and employers
  • 100 million dollar fund for women workforce resilience & empowerment created & operationalized by 2025
  • Influencing and advocating for improved policies, systems & practices for a healthy and thriving
*workforce” (*priority communities) Our priority communities are:
  • Retail & Apparel workforces
  • Community Health workforces
  • Informal workforces

Our work on worker health & well-being, gender equality and women workforce empowerment finds mention by International organisations, alliances, brands, retailers, corporates, foundations and civil societies such as the United Nations Foundation, World Benchmarking Alliance., World Bank, Walmart Foundation amongst several others. Our work has been evaluated for impact and business outcomes by Tufts Labor Lab (Women in Factories), International Center for Research on Women- ICRW (Personal Advancement and Career Enhancement (P.A.C.E.) and Harvard Shine (Worker Wellbeing Intervention of Levi Strauss Foundation). To respond and address the current and emerging crisis around health, livelihood and social areas due COVID-19 pandemic we have proposed Apparel Sector Response in consultation with key stakeholders from the supply chain. So far we have reached almost 44,00,000 workforces comprising factory workers, street vendors, construction workers, farmers, health care providers and informal workforces including domestic workers, fisherfolks, etc.


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